Beijing Boe Production Line
Beijing BOE production line of 8.5 generation plant in Suzhou Samsung fight back
Probably intended to hit back at Samsung Electronics Suzhou-generation panel plant to start a week ago yesterday, the BOE pull people visited Beijing in Beijing BOE Yizhuang 8.5 generation plant.
According to BOE officials said the plant in August 2009 laid the foundation stone, the 28th of this month is about to pilot production, mass production in the third quarter.
Continental’s first 8.5 generation plant at the end of production
BOE President Chen Yanshun said that this will be the first in mainland China independently designed, self-construction of high-generation panel production line. Expect a production capacity of about 30,000 glass substrates / month, the design capacity of 90,000 / month, full production can reach 120,000 / month, will mainly produce 26-55 inches LCD TV display module.
BOE spokesman Tommy week ago, told this newspaper that, in order to speed up the progress of the 8th generation line operation, 5 on behalf of the line in Beijing did a lot of preparatory work, otherwise the production cycle may be stretched.
He disclosed that at present, Haier, Hisense, Skyworth, Konka, Changhong and other domestic color TV manufacturers have been developing products and BOE signed a letter of intent, BOE, and has equity associated with TPV, will take the production of LCD televisions.
“If the 8.5 generation line at full capacity, BOE in the global flat panel display industry is expected to top six.” Chen Yanshun said.
He said the allocation of specific ratio: get three million BOE, TPV receive 300 million. And about 7 million to supply the domestic brands.
The data look great, Wang Dongsheng, chairman of the board from the BOE set the next 3 to 5 years into the top 5 goal closer. Panel, the world’s top 5 companies are Samsung, LG, Chi Mei, AU Optronics, Sharp.
However, the current pattern of global panel market, Samsung, LG, AU Optronics, Chi Mei four shipments accounted for 80% or more, several Japanese companies accounted for 10% to 12%, including the BOE, including the remaining enterprises, currently only accounted for less than 10% of the share. 8 on behalf of the line put into operation before the Beijing BOE global panel shipments only ranked eight, the market share of about 2%. Beijing 8th generation line of mass production, market share of about 6% only.
This may have to look at the face Samsung and other giants. Samsung, LG, AUO has been allowed to build high-generation projects in China, of which the first two also tied the mainland, respectively, TCL, Skyworth two brands of capital, equal to the pull key customers. Currently, the Suzhou plant has been groundbreaking Samsung, LG, Guangzhou is expected to commence by the end of the project.
Moreover, the BOE has a heavyweight rival mainland China, is expected to end term of the present operation of the Shenzhen Huaxing electric 8.5 generation plant, which consists of TCL, deep ultra-technology, Samsung’s joint investment.
Bitter opportunities
Changes in the external environment seems to give the BOE the opportunity.
Chen Yanshun said the company is not afraid of Samsung. Samsung in South Korea for building 10 on behalf of the line, the pace of investment in mainland China will not be too fast, and LG projects in Guangzhou, has yet to start, because it was still in Korea the same investment focus.
The Department for Sharp and other Japanese manufacturers, since the nuclear crisis, Japan’s domestic experience, little capacity is currently implemented in the Chinese market up to tens of billions of investment.
However, TCL and Skyworth Korean duo tied, bringing the market may have a direct impact, especially in the marriage of Samsung and TCL. Chen Yanshun that, depending on whether the parties can solve the problem of patents, or TCL is difficult to minimize costs.
Moreover, market demand and gave it to catch up one end of the space. Although the global TV market is still growing rapidly, but the Tablet PC, smart phone and laptop at the core of the panel demand is rapidly expanding. This has triggered the giant began to play down the Top 5 competition on 10 behalf of the project, the war began burning toward the small and medium size areas.
Earlier this year, Sharp 10 on behalf of the line of cut capacity, began to strengthen small and medium size panel shipments. Currently, the TV panel prices continued to decline, smart phones and other mobile device market continues to expand, Sharp and even plans, to the original production of TV panels Kameyama plant in Japan most of the production capacity for the production of small and medium-size panels, in order to compete for Apple iPad panel orders. The Toshiba and Sony also plan to merge their small and medium-size panels business.
BOE is also moving in this area move. It has already voted to build one in Chengdu, 4.5 generation production line, mainly for smart phones and other markets. 5th generation line in Beijing is mainly located in the flat, Hefei 6 Line is located in the monitor and TV. Chen Yanshun said Beijing 8.5 generation line operation, the BOE will be the only available from 1.8 inch to 55-inch full range of panel solutions provider. Moreover, this newspaper has reported before, the BOE has entered the TV machine OEM market.
However, the BOE could not conceal all-fronts are not the champions of each of embarrassment. And, as of now, the number of factories on behalf of only 5 lines Beijing, Chengdu, 4.5-generation line to maintain profitable situation. Years of high investment, the depreciation has been under pressure to let it fall into, and lead to sustained losses.
Last fiscal year, total assets of 56.985 billion yuan BOE. However, as of March 31, 2011, its liabilities totaled 23.449 billion yuan, up 18.0 billion syndicated loan, the production line depreciation calculated to 7 years, 8.5 generation line put into operation, the annual depreciation is expected to reach 50 billion yuan.
BOE may result in the rapid distribution of financial risks persist. Chen Yanshun said the company will of course risk control into the first one, the current capital control 44% debt ratio, capital of not less than 60%.
“Even if the situation is tightening, the BOE is still not over bank base rate to get a loan. So this year I am confident that the cash flow positive.” He said.
Before Wang Dongsheng has said that if only the calculation of cash flow, the company is expected to appear later this year are digital.
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